Me and my Aero(press)

Interesting strategies for fast food businesses in these recessionary times. I can’t imagine, like Andrew Puzder (the CEO of CKE Restaurants quoted in the article), what kind of crap this food must be like, for them to be willing to use them as loss-leaders. I’ve never been much of a fast food eater, so this doesn’t really make me want to go out and try it; there was a big push by McDonald’s here where they were giving away their free, new, premium roast coffee and I had zero interest in trying it. Personally, I’m all for a fast food tax that gets used to subsidize healthier, less manufactured food; this race-to-the-bottom kind of business always sucks.